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Joe camel cigarettes was a controversial cartoon camel that primarily appeared in advertisements for Camel, but also appeared on “Camel Cash” and a number of origami Pop-up print ads. Joe Camel came under scrutiny as some considered use of the character to be advertising directed at children. Joe Camel’s face, in particular his nose and snout, is said by some to resemble male genitalia. This speculation was driven by the “Naked Man” image already on the front of the pack, and the combination of the two perhaps fed speculation of either image. His image was removed from Camel Cash, and at the same time (July 1997) discontinued in advertisements. Now, some people even call the cigarette a “Joe”

Better yet, go back and look at the ads over time. The marketplace does, slowly, respond to grassroots-driven reality pressure. Doctors no longer are shown sitting at the desk recommending Salems to their patient; they are not used to promote the healthful benefits of camel; said to be good for the throat, the digestion, the nerves. We are still pushing those SUVs though; they are already among us and need to be sold, don’t want to take too big a loss on ignoring the reality of waste. Everything has to get to a certain place to change. A critical mass of information that no longer supports the cultural, media driven beliefs has to form to push us over into rethinking our accepted norms as a society.