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In July 2007, when Disney promised a smoking ban for its “G” and “PG” products, the news was yawn-producing. What’s a little revisionism if it satisfies today’s sociopolitical climate? Stalin’s helpers got rid of inconvenient Trotsky-photographs with the wave of an icepick (low tech works, too). Much easier for Disney to ensure that smoking won’t be seen by impressionable audiences. A noble cause if you find the (usually) perfectly legal act of smoking a cigarettes more disturbing than, say, the gratuitous spraying of bullets in an action movie or the law-trashing car chases that even Herbie: Fully Loaded displays. Tobacco-censors may have an easy time with The Shaggy Dog, The Santa Clause 3–The Escape Clause (no pipe for the old man, though!), and The Chronicles of Narnia–films where neither Winston Cigarettes nor smoldering bodies do much smoking. It will be tougher for Disney to extend the ban to its Touchstone and Miramax subsidiaries. Can’t not smoke in Hollywoodland or Renaissance (heck, it’s set in Paris!). No wonder Disney gave itself a “best efforts”-type loophole for adult fare.